Case study
A modern, bookable website for A&B Guesthouse Cambridge
- Client
- A&B Guesthouse Cambridge
- Contact
- Inga Grigaitiene, Owner
- Sector
- Hospitality / Accommodation
Services delivered
The challenge
Inga's existing website was static, non-responsive, and presented poorly on mobile devices. The content was thin and didn't showcase the warmth and quality of the guesthouse.
She had a clear vision for what she wanted but needed an experienced partner to help her shape and realise it — from visual identity right through to a fully hosted, bookable website.
What we did
Logo & Brand Identity
Worked with Inga to design a fresh logo and establish a visual identity that reflects the character of the guesthouse and appeals to both leisure and business travellers.
Photography & Video
Visited the property to capture professional photos and video footage of the guesthouse, providing Inga with high-quality original media assets throughout the site.
Website Design & Content
Designed and built a fully responsive, modern website — writing and structuring content to engage visitors and clearly communicate what makes A&B Guesthouse worth booking. This included dedicated sections for local attractions and location maps to help guests plan their stay.
Third-Party Booking System Integration
Integrated Inga's existing booking platform seamlessly into the new site — styled and embedded so that it feels like a natural part of the experience rather than a bolt-on.
SEO, Search Console & Backlinks
Implemented on-page SEO throughout, configured Google Search Console, and established backlinks including partner site relationships to improve local search visibility and drive direct traffic.
Infrastructure & Hosting
Full technical setup as standard:
- SSL provisioning and HTTPS enforcement
- Domain and DNS configuration
- CI/CD deployment pipeline to Linux hosting
- Separate UAT and Production environments
- Email account setup
The result
A&B Guesthouse went from an outdated static site to a polished, fully functional web presence that accurately reflects the quality of the property. Inga now has a site that works across all devices, integrates bookings seamlessly, ranks in local search, and gives guests everything they need to choose and book with confidence — all without Inga needing to manage a single technical detail.
“My old website was outdated and didn't reflect the quality of the guesthouse at all. Dave came in and transformed everything. He visited to take professional photos and video, helped me find the right look and feel, and built a site that I'm genuinely proud to send guests to. The booking system is seamlessly integrated — guests would never know it's a third-party tool — and the whole site works beautifully on mobile. Since the new site went live, I've seen a real improvement in direct bookings and online visibility. Dave handled every technical detail so I didn't have to, and he was always clear about what he was doing and why. If you're a small business owner who wants a website that actually works for your business, I can't recommend ECK Technology highly enough.”