Picking the right tool for the job

Every problem looks a little different, but most small-business software trouble falls into a handful of areas. Knowing which blade to reach for is half the job.

The seven blades

1. SQL / Database — the data that runs everything.
2. Mobile — software in your customer's hand.
3. Web / Frontend — the public face of your business.
4. Cloud / DevOps — where it all runs, reliably.
5. Support — keeping the lights on.
6. Investigation — answers when something breaks.
7. Branding & Marketing — getting found and remembered.

Why one toolkit beats seven specialists

Hiring a different specialist for each area sounds thorough, but it adds coordination, cost and the risk of things falling between the cracks. A single engineer who understands the whole picture can trace a problem from the screen all the way down to the database — and fix it at the right layer.

Got something that doesn't fit neatly in a box? That's usually where I do my best work. Let's talk.